Post by kmstfatema on Mar 9, 2024 10:19:35 GMT
Until the early 2000s the market was mainly concentrated on products and services: it was the companies that in some way dictated the rules of the market and the customer "subjected" them. With the advent of the Internet, things have radically changed. The customer has become increasingly aware and informed, expecting greater value in the products and services he purchases. We therefore moved to a customer centric approach, where the customer is at the center of company processes.
At the same time, the web has also raised the level of competition Germany Telegram Number Data in every sector, increasing customer choice. This trend has evolved over time to the current state where relationships are king: companies and brands listen to customers and give them what they want. Customer relationship management (CRM) and the tools that allow analytical management have played a fundamental role in enabling all this. The evolution of CRMs is directly linked to new sales trends, since it is these that they are mostly dedicated to, so let's first briefly see what these trends are, in order to better understand the trends that will concern CRM. Contacts with alternative means to calling will increase , especially in the first phase of the sales funnel, to meet the needs of the customer who increasingly wants to have control of the relationship with the company.
Large companies, with various sales and management tools at their disposal, will need to unify the multiple information received from the various platforms to have an overall vision of the path and history of each customer. Sales playbooks will become an integral part of sales processes , guiding the seller in managing the same according to company policies. It is therefore desirable that sales playbooks become part of CRMs. Augmented reality (AR) will become increasingly popular in the product presentation phase . The sales agent will no longer bring the product in question with them to meetings, but will resort to a virtual presentation. Sales will move towards a more personalized approach . We will talk about real-time sales, meaning that companies, and therefore sales staff, will adapt the communication approach according to the signals and information they have regarding each customer at that moment.
At the same time, the web has also raised the level of competition Germany Telegram Number Data in every sector, increasing customer choice. This trend has evolved over time to the current state where relationships are king: companies and brands listen to customers and give them what they want. Customer relationship management (CRM) and the tools that allow analytical management have played a fundamental role in enabling all this. The evolution of CRMs is directly linked to new sales trends, since it is these that they are mostly dedicated to, so let's first briefly see what these trends are, in order to better understand the trends that will concern CRM. Contacts with alternative means to calling will increase , especially in the first phase of the sales funnel, to meet the needs of the customer who increasingly wants to have control of the relationship with the company.
Large companies, with various sales and management tools at their disposal, will need to unify the multiple information received from the various platforms to have an overall vision of the path and history of each customer. Sales playbooks will become an integral part of sales processes , guiding the seller in managing the same according to company policies. It is therefore desirable that sales playbooks become part of CRMs. Augmented reality (AR) will become increasingly popular in the product presentation phase . The sales agent will no longer bring the product in question with them to meetings, but will resort to a virtual presentation. Sales will move towards a more personalized approach . We will talk about real-time sales, meaning that companies, and therefore sales staff, will adapt the communication approach according to the signals and information they have regarding each customer at that moment.