Post by account_disabled on Mar 10, 2024 4:24:12 GMT
Key takeaways from the article: A social media strategy at the service of your audience: from the hot topics of social conversation to new communication models between companies and users The selection of the social media best suited to your needs and to reaching your buyer personas. The production of informative and engaging content, the most suitable methods and times for sharing your posts and the analysis of results and key metrics based on your objectives The events of the year just ended have brought about profound changes to the social fabric and ways of communicating on a daily basis and this has also led digital places, such as social media, to change.
The evolutions that took place in 2020, however, have not crystallized Germany Phone Number and seem to continue their race towards new horizons also in the new year. You can get an overall idea of what is changing in the social world thanks to Hootsuite , the most used social media management platform, which has just published its report regarding the social trends of 2021 , based on market research that has involved 11,189 marketing specialists. In this guide we will see together how to optimize your social media strategy in 2021 , to obtain all the results you want. Set your goals Define your target audience Which social media is right for you? Know the enemy Contents: Plan your strategy What content to create? Collaborate more Get in touch Analyze the results Conclusions New call-to-action Set your goals Before getting into the heart of social media strategy techniques for 2021 , it is important to talk about the objectives you can achieve through them. Evaluating what your company's needs are and what results you intend to achieve in the new year is the first step , and a fundamental step, in the process of setting up your new social media strategy.
Before setting what goals you intend to pursue this year, first make sure that these are in line with your company's marketing objectives, in its total vision. Only in this way will all your teams be able to work in synergy and move towards common results that can lead to real business growth. Subsequently, make sure that the goals you want to achieve follow the rule of the so-called " SMART objectives " , that is, that they are goals: Specific: specific Measurable: quantifiable, evaluable Attainable: reachable Realistic: realistic Timely: punctual Once you have set the method for selecting your desired results, you are ready to decide what to aim for in 2021. Among the most common objectives in relation to social media strategies we find for example: Generate leads Increase sales Increase traffic to your website or part of it Increase your brand's audience Improve your brand awareness levels Increase followers of your social profiles Improve the engagement achieved on your social media Increase ROI (return on investment) Increasing ROI in particular seems to be one of the most pursued goals by marketers in 2021. In fact , according to a Datareportal survey carried out last July, almost half of those interviewed spent much more time on social media in 2020 than in previous years, before the start of the COVID-19 pandemic.
The evolutions that took place in 2020, however, have not crystallized Germany Phone Number and seem to continue their race towards new horizons also in the new year. You can get an overall idea of what is changing in the social world thanks to Hootsuite , the most used social media management platform, which has just published its report regarding the social trends of 2021 , based on market research that has involved 11,189 marketing specialists. In this guide we will see together how to optimize your social media strategy in 2021 , to obtain all the results you want. Set your goals Define your target audience Which social media is right for you? Know the enemy Contents: Plan your strategy What content to create? Collaborate more Get in touch Analyze the results Conclusions New call-to-action Set your goals Before getting into the heart of social media strategy techniques for 2021 , it is important to talk about the objectives you can achieve through them. Evaluating what your company's needs are and what results you intend to achieve in the new year is the first step , and a fundamental step, in the process of setting up your new social media strategy.
Before setting what goals you intend to pursue this year, first make sure that these are in line with your company's marketing objectives, in its total vision. Only in this way will all your teams be able to work in synergy and move towards common results that can lead to real business growth. Subsequently, make sure that the goals you want to achieve follow the rule of the so-called " SMART objectives " , that is, that they are goals: Specific: specific Measurable: quantifiable, evaluable Attainable: reachable Realistic: realistic Timely: punctual Once you have set the method for selecting your desired results, you are ready to decide what to aim for in 2021. Among the most common objectives in relation to social media strategies we find for example: Generate leads Increase sales Increase traffic to your website or part of it Increase your brand's audience Improve your brand awareness levels Increase followers of your social profiles Improve the engagement achieved on your social media Increase ROI (return on investment) Increasing ROI in particular seems to be one of the most pursued goals by marketers in 2021. In fact , according to a Datareportal survey carried out last July, almost half of those interviewed spent much more time on social media in 2020 than in previous years, before the start of the COVID-19 pandemic.